You run a successful business and also see yourself as socially minded. You like to support your local community by employing local people. You try to make good environmental choices and recycle when you can. You encourage your staff to volunteer. You also like to give some of your time to a local community group, to help them support other local people.
Does any of this make any difference to your customers? After all you know they are happy with the service and products you provide. Do they really need to know anything else? Maybe….
You know that measuring the success of your business is straightforward in relation to turnover and profit; these can be counted. However, trying to measure the difference your business choices, your staff, your processes and systems, and your time, make to both your customers, and the people, and places, within your local community, is much harder. The ways in which you bring value to your community cannot be told by numbers alone.
Does employing local people make a difference? If so, how? Does giving time to a local community group make a difference to them and the people they work with? Does any of this actually matter to your current and future customers? Maybe. Have you asked them? You might be surprised.
If you would like to spend time with other socially minded business owners exploring some of these issues, as well as being introduced to some of the tools that will help you tell your social value story, then please get in touch or check our the details of our next workshop here…https://www.eventbrite.co.uk/e/give2gain-summer-workshop-tickets-61625673047